Modern Family font operates as a typographic statement of intent in two words — “Modern” in a typeface close to Neue Helvetica 45 Light, clean and contemporary, signalling that this sitcom about family life will not be trading in nostalgia or sentiment; “Family” in something resembling Didot Roman, elegant and slightly classical, gesturing toward the enduring human institution that all the modernity is happening within.
The pairing is both witty and structurally precise: the light, neutral sans-serif and the refined serif in conversation, each word pulling slightly against the other, which is also an accurate description of what ABC’s 2009 mockumentary sitcom was doing with the family comedy form for eleven seasons.
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