Accenture Font

Accenture font — a customised version of Myriad Pro with the distinctive angled accent mark above the final e that functions as both typographic punctuation and brand symbol — is the corporate communications typeface of one of the world’s largest professional services companies, and it demonstrates how a relatively small typographic modification can carry an enormous amount of brand meaning. The clean, versatile Myriad Pro base communicates exactly the qualities a global management consultancy needs to communicate at scale: professionalism, clarity, approachability, and the absence of anything that might suggest the firm is more interested in its own aesthetic than its clients’ problems. The freely available Accenture Font approximates this clean professional register.