Pepsi font — a custom typeface for the current 2023 logo built around Hedra Bold for the P and E and Copihue Black for the S, with an older logo iteration available as a free download — has undergone one of the most watched and discussed brand identity revisions in recent consumer goods history. The 2023 rebrand brought the Pepsi wordmark back into the globe mark after a decade of separation, tightening the visual system considerably and applying a bolder, more geometric sans-serif treatment to the lettering that aligns with a broader industry movement toward confident, high-contrast brand typography. The freely available Pepsi (old logo) Font gives designers access to the previous era’s typographic approach.
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