IBM font is one of the great case studies in how typography can encode institutional identity across a century of reinvention. The iconic striped logo lettering — the eight horizontal rules sliced through City Medium, designed by Georg Trump — was the creation of Paul Rand in 1972, and it remains one of the most audacious corporate design decisions ever made: taking a sturdy, slab-serif face associated with telegrams and ticket machines and turning it into a symbol of cutting-edge technology through pure graphic intervention. The freely available IBM Font package offers designers access to typefaces in the IBM Plex family — the company’s contemporary open-source type system — alongside the heritage City Medium aesthetic.
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